The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

書誌詳細
出版年:Journal of consumer research V. 35, 1-4 (2008).
第一著者: Mogilner, Cassie
フォーマット: 論文
言語:English
主題:
Supermarkets.
Category management.
Customer satisfaction.
Product choice.