The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

Bibliografski detalji
Izdano u:Journal of consumer research V. 35, 1-4 (2008).
Glavni autor: Mogilner, Cassie
Format: Članak
Jezik:English
Teme:
Supermarkets.
Category management.
Customer satisfaction.
Product choice.