The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

ग्रंथसूची विवरण
में प्रकाशित:Journal of consumer research V. 35, 1-4 (2008).
मुख्य लेखक: Mogilner, Cassie
स्वरूप: लेख
भाषा:English
विषय: