The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.

מידע ביבליוגרפי
הוצא לאור ב:Journal of consumer research V. 35, 1-4 (2008).
מחבר ראשי: Mogilner, Cassie
פורמט: Article
שפה:English
נושאים:
Supermarkets.
Category management.
Customer satisfaction.
Product choice.