The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.
| Julkaisussa: | Journal of consumer research V. 35, 1-4 (2008). |
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| Päätekijä: | |
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Aiheet: |