The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.
| Cyhoeddwyd yn: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Prif Awdur: | |
| Fformat: | Erthygl |
| Iaith: | English |
| Pynciau: |