Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Bibliographic Details
Published in:Journal of consumer research V. 35, 1-4 (2008).
Main Author: Xin Zhao
Format: Article
Language:English
Subjects:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.