Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Bibliografske podrobnosti
izdano v:Journal of consumer research V. 35, 1-4 (2008).
Glavni avtor: Xin Zhao
Format: Article
Jezik:English
Teme:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.