Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 35, 1-4 (2008).
1. autor: Xin Zhao
Format: Artykuł
Język:English
Hasła przedmiotowe:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.