Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Dettagli Bibliografici
Pubblicato in:Journal of consumer research V. 35, 1-4 (2008).
Autore principale: Xin Zhao
Natura: Articolo
Lingua:English
Soggetti:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.