Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

מידע ביבליוגרפי
הוצא לאור ב:Journal of consumer research V. 35, 1-4 (2008).
מחבר ראשי: Xin Zhao
פורמט: Article
שפה:English
נושאים:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.