Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 35, 1-4 (2008).
Autor Principal: Xin Zhao
Formato: Artigo
Idioma:English
Subjects:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.