Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 35, 1-4 (2008).
Egile nagusia: Xin Zhao
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.