Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Bibliografiske detaljer
Udgivet i:Journal of consumer research V. 35, 1-4 (2008).
Hovedforfatter: Xin Zhao
Format: Article
Sprog:English
Fag:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.