Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Politicizing consumer culture advertising's appropriation of political ideology in China's social transition.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 35, 1-4 (2008).
Prif Awdur: Xin Zhao
Fformat: Erthygl
Iaith:English
Pynciau:
Advertising campaigns.
Communism.
Transitions.
Consumer behavior.