The incumbent's advantage.

The incumbent's advantage.

Bibliografiset tiedot
Julkaisussa:Harvard Business Review V. 86, 1-12 (2008).
Päätekijä: Macmillan, Ian C.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Customer orientation.
Competitive advantage.
Marketing leaders.
Profitability.
Strategic planning.
Organizational effectivenss.