The incumbent's advantage.

Bibliographische Detailangaben
Veröffentlicht in:	Harvard Business Review V. 86, 1-12 (2008).
1. Verfasser:	Macmillan, Ian C.
Format:	Artikel
Sprache:	English
Schlagworte:	Customer orientation. Competitive advantage. Marketing leaders. Profitability. Strategic planning. Organizational effectivenss.