The incumbent's advantage.

The incumbent's advantage.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Harvard Business Review V. 86, 1-12 (2008).
Prif Awdur: Macmillan, Ian C.
Fformat: Erthygl
Iaith:English
Pynciau:
Customer orientation.
Competitive advantage.
Marketing leaders.
Profitability.
Strategic planning.
Organizational effectivenss.