The incumbent's advantage.

The incumbent's advantage.

Dades bibliogràfiques
Publicat a:Harvard Business Review V. 86, 1-12 (2008).
Autor principal: Macmillan, Ian C.
Format: Article
Idioma:English
Matèries:
Customer orientation.
Competitive advantage.
Marketing leaders.
Profitability.
Strategic planning.
Organizational effectivenss.