Strategic market segmentation how to market to the rich, the middle class and the "masa"

Strategic market segmentation how to market to the rich, the middle class and the "masa"

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Xehetasun bibliografikoak
Egile nagusia: Roberto, Ned
Formatua: Liburua
Hizkuntza:English
Argitaratua: Makati City Lifecycle Press c2002.
Gaiak:
Marketing.
Social aspects.
Marketing research.