APA (7th ed.) Citation

Davenport, T. H. What people want (and how to predict it). MIT Sloan management.

Chicago Style (17th ed.) Citation

Davenport, Thomas H. "What People Want (and How to Predict It)." MIT Sloan Management .

MLA (9th ed.) Citation

Davenport, Thomas H. "What People Want (and How to Predict It)." MIT Sloan Management, .

Warning: These citations may not always be 100% accurate.