What people want (and how to predict it).

What people want (and how to predict it).

Détails bibliographiques
Publié dans:MIT Sloan management V. 50, 2-4 (2009).
Auteur principal: Davenport, Thomas H.
Format: Article
Langue:English
Sujets:
Strategic management.
Market strategy.
Information technology.
Consumer behavior.
Prediction markets.