Performance implications of adopting a customer-focused sales campaign.

Performance implications of adopting a customer-focused sales campaign.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 72, 1-6 (2008).
Huvudupphovsman: Kumar, V.
Materialtyp: Artikel
Språk:English
Ämnen:
Sales promotions.
Performance evaluation.
Market strategy.