Performance implications of adopting a customer-focused sales campaign.

Performance implications of adopting a customer-focused sales campaign.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 72, 1-6 (2008).
Prif Awdur: Kumar, V.
Fformat: Erthygl
Iaith:English
Pynciau:
Sales promotions.
Performance evaluation.
Market strategy.