Where did all that money go? Understanding how consumers allocate their consumption budget.

Where did all that money go? Understanding how consumers allocate their consumption budget.

מידע ביבליוגרפי
הוצא לאור ב:Journal of marketing V. 72, 1-6 (2008).
מחבר ראשי: Du, Rex Y.
פורמט: Article
שפה:English
נושאים:
Allocations.
Consumer spending.
Consumption.
Economic models.
Market research.
Discretionary income.