Where did all that money go? Understanding how consumers allocate their consumption budget.

Where did all that money go? Understanding how consumers allocate their consumption budget.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τόπος έκδοσης:Journal of marketing V. 72, 1-6 (2008).
Κύριος συγγραφέας: Du, Rex Y.
Μορφή: Άρθρο
Γλώσσα:English
Θέματα:
Allocations.
Consumer spending.
Consumption.
Economic models.
Market research.
Discretionary income.