Where did all that money go? Understanding how consumers allocate their consumption budget.

Where did all that money go? Understanding how consumers allocate their consumption budget.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 72, 1-6 (2008).
Prif Awdur: Du, Rex Y.
Fformat: Erthygl
Iaith:English
Pynciau:
Allocations.
Consumer spending.
Consumption.
Economic models.
Market research.
Discretionary income.