Where did all that money go? Understanding how consumers allocate their consumption budget.

Where did all that money go? Understanding how consumers allocate their consumption budget.

গ্রন্থ-পঞ্জীর বিবরন
প্রকাশিত:Journal of marketing V. 72, 1-6 (2008).
প্রধান লেখক: Du, Rex Y.
বিন্যাস: প্রবন্ধ
ভাষা:English
বিষয়গুলি:
Allocations.
Consumer spending.
Consumption.
Economic models.
Market research.
Discretionary income.