Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 72, 1-6 (2008).
Prif Awdur: Darke, Peter R.
Fformat: Erthygl
Iaith:English
Pynciau:
Corrective advertising.
Impact analysis.
Reputations.