Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 72, 1-6 (2008).
Huvudupphovsman: Darke, Peter R.
Materialtyp: Artikel
Språk:English
Ämnen:
Corrective advertising.
Impact analysis.
Reputations.