Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Библиографические подробности
Опубликовано в::Journal of marketing V. 72, 1-6 (2008).
Главный автор: Darke, Peter R.
Формат: Статья
Язык:English
Предметы:
Corrective advertising.
Impact analysis.
Reputations.