Damage from corrective advertising causes and cures.

Damage from corrective advertising causes and cures.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing V. 72, 1-6 (2008).
Egile nagusia: Darke, Peter R.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Corrective advertising.
Impact analysis.
Reputations.