Financial value of brands in mergers and acquisitions is value in the eye of the beholder?.
Izdano u: | Journal of marketing V. 72, 1-6 (2008). |
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Glavni autor: | |
Format: | Članak |
Jezik: | English |
Teme: |
Izdano u: | Journal of marketing V. 72, 1-6 (2008). |
---|---|
Glavni autor: | |
Format: | Članak |
Jezik: | English |
Teme: |