Marketing in the public sector a roadmap for improved performance

Marketing in the public sector a roadmap for improved performance

Détails bibliographiques
Auteur principal: Kotler, Philip
Autres auteurs: Lee, Nancy 1932-
Format: Livre
Langue:English
Publié: Upper Saddle River, N.J. Wharton School Pub. c2007.
Sujets:
Government productivity.
Public administration > Citizen participation.
Administrative agencies > Management.
Accès en ligne:Table of contents only