Marketing in the public sector a roadmap for improved performance

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Lee, Nancy 1932-
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Wharton School Pub. c2007.
Subjects:	Government productivity. Public administration > Citizen participation. Administrative agencies > Management.
Online Access:	Table of contents only