Marketing in the public sector a roadmap for improved performance

Detalles Bibliográficos
Autor principal:	Kotler, Philip
Otros Autores:	Lee, Nancy 1932-
Formato:	Libro
Lenguaje:	English
Publicado:	Upper Saddle River, N.J. Wharton School Pub. c2007.
Materias:	Government productivity. Public administration > Citizen participation. Administrative agencies > Management.
Acceso en línea:	Table of contents only