Marketing in the public sector a roadmap for improved performance

Detalhes bibliográficos
Autor principal:	Kotler, Philip
Outros Autores:	Lee, Nancy 1932-
Formato:	Livro
Idioma:	English
Publicado em:	Upper Saddle River, N.J. Wharton School Pub. c2007.
Assuntos:	Government productivity. Public administration > Citizen participation. Administrative agencies > Management.
Acesso em linha:	Table of contents only