Marketing in the public sector a roadmap for improved performance

Marketing in the public sector a roadmap for improved performance

Detalhes bibliográficos
Autor principal: Kotler, Philip
Outros Autores: Lee, Nancy 1932-
Formato: Livro
Idioma:English
Publicado em: Upper Saddle River, N.J. Wharton School Pub. c2007.
Assuntos:
Government productivity.
Public administration > Citizen participation.
Administrative agencies > Management.
Acesso em linha:Table of contents only