Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. Wharton School Pub.
Cita Chicago (17th ed.)Kotler, Philip, i Nancy Lee. Marketing in the Public Sector: A Roadmap for Improved Performance. Upper Saddle River, N.J: Wharton School Pub, 2007.
Cita MLA (9th ed.)Kotler, Philip, i Nancy Lee. Marketing in the Public Sector: A Roadmap for Improved Performance. Wharton School Pub, 2007.
Atenció: Aquestes cites poden no estar 100% correctes.