Seize the day! Encouraging indulgence for the hyperopic consumer.

Detalhes bibliográficos
Publicado no:	Journal of consumer research V. 35, 1-4 (2008).
Autor principal:	Haws, Kelly L.
Formato:	Artigo
Idioma:	English
Assuntos:	Hyperopia. Self control. Luxuries. Product choice. Customer satisfaction.