The effects of a different category context on target brand evaluations.

The effects of a different category context on target brand evaluations.

Bibliografiska uppgifter
I publikationen:Journal of consumer research V. 35, 1-4 (2008).
Huvudupphovsman: Nam, Myungwoo
Materialtyp: Artikel
Språk:English
Ämnen:
Decision making.
Brands.
Product placement.
Consumer behavior.