The effects of a different category context on target brand evaluations.

The effects of a different category context on target brand evaluations.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 35, 1-4 (2008).
Autor Principal: Nam, Myungwoo
Formato: Artigo
Idioma:English
Subjects:
Decision making.
Brands.
Product placement.
Consumer behavior.