The effects of a different category context on target brand evaluations.

The effects of a different category context on target brand evaluations.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 35, 1-4 (2008).
Príomhchruthaitheoir: Nam, Myungwoo
Formáid: Alt
Teanga:English
Ábhair:
Decision making.
Brands.
Product placement.
Consumer behavior.