The effects of a different category context on target brand evaluations.

The effects of a different category context on target brand evaluations.

Detalles Bibliográficos
Publicado en:Journal of consumer research V. 35, 1-4 (2008).
Autor principal: Nam, Myungwoo
Formato: Artículo
Lenguaje:English
Materias:
Decision making.
Brands.
Product placement.
Consumer behavior.