The effects of a different category context on target brand evaluations.

Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer research V. 35, 1-4 (2008).
1. Verfasser:	Nam, Myungwoo
Format:	Artikel
Sprache:	English
Schlagworte:	Decision making. Brands. Product placement. Consumer behavior.