Language choice in advertising to bilinguals asymmetric effects for multinationals versus local firms.
| Izdano u: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |
| Izdano u: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Glavni autor: | |
| Format: | Članak |
| Jezik: | English |
| Teme: |