Language choice in advertising to bilinguals asymmetric effects for multinationals versus local firms.
| में प्रकाशित: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |
| में प्रकाशित: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |