Language choice in advertising to bilinguals asymmetric effects for multinationals versus local firms.
| Foilsithe in: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Príomhchruthaitheoir: | |
| Formáid: | Alt |
| Teanga: | English |
| Ábhair: |
| Foilsithe in: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Príomhchruthaitheoir: | |
| Formáid: | Alt |
| Teanga: | English |
| Ábhair: |