Language choice in advertising to bilinguals asymmetric effects for multinationals versus local firms.
| Udgivet i: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | Journal of consumer research V. 35, 1-4 (2008). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |