Implementing the marketing concept at the employee - customer interface the role of customer need knowledge.

Implementing the marketing concept at the employee - customer interface the role of customer need knowledge.

Bibliographic Details
Published in:Journal of marketing V.73, 1-2, 4 (2009).
Main Author: Homburg, Christian
Format: Article
Language:English
Subjects:
Employees.
Perceptions.
Customer satisfaction.
Consumer behavior.
Cognition & reasoning.